Our Story

From My Family To Yours      

For over three generations our family has been dedicated to helping people lead healthy lives. It started in a pharmacy, transformed into a dynamic health foods store and then exploded into an online movement. A lot has changed over the years, but one thing has stayed the same. We are here for YOU. We are committed to be your supportive source for products and knowledge, to help you on your journey towards happy wellness.
Sam Wolf, Founder & Chief Wellness Spreader
Our Mission

For those leading active, healthful lives, LuckyVitamin is the inspirational and supportive source for products and knowledge dedicated to helping everyone on their journey towards happy wellness.

Our Heritage
Our Heritage
Our Manifesto
Our Manifesto
Our Team

Our Wellness Leaders

Sam Wolf

Founder & Chief Wellness Spreader

I am proud to spread the wellness by leading our incredible team as we work to provide our customers with the best natural products, health information, service and shopping experience supporting their wellness journeys. I love to run outside and I enjoy time with my family traveling, cooking and enjoying the outdoors.

Sean Wolf

Head Merchandiser & Natural Products Guru

I recognize that spreading the wellness is not something that can be done in one day; instead it must be done through a journey over a period of time. I continue to not only find ways to help better myself daily, but find ways to share my beliefs, passion and knowledge for fitness and wellness with the people I meet. I don’t try to make immediate changes in their lives, but try to offer guidance to help them make small changes that will have a lasting effect over time.

Vicki Wolf

Wellness Leader & Team Mom

I spread the wellness through knowledge and support! As the younger sister of two older brothers, I had to be more athletic as a child which helped after having 3 sons of my own! Keeping fit was always important but as a breast cancer survivor, staying healthy became my focus. As co-founder of a nonprofit organization for Male Breast Cancer Awareness, I share my knowledge for prevention, education and support through products, foods, exercise and important info so we can be fit and healthy together.

Jeremy Wolf

Naturopathic Doctor & Lead Health Advisor

I spread the wellness by educating others. I became a Naturopathic doctor because I was fascinated with the body’s ability to heal itself, fight infection, cope with stress and at the same time maintain equilibrium. Every day I try to educate people on how preventative and alternative medicine can help throughout their journey in life. When I help one person who is seeking alternative means to a positive and healthy lifestyle then I believe that I will also help others thus spreading the wellness.



I spread the wellness by training for new races. Currently I am training for my 3rd marathon. Although running is my exercise of choice, I am up for most fitness challenges in order to mix up my routine. I enjoy setting new goals for myself, which helps me maintain an active, balanced lifestyle.



I spread the wellness through health competition. I have a competitive spirit; whether it’s my participation in sports or the enjoyment of watching sporting events. The competitive spirit can drive individuals and teams to extraordinary heights while also giving them a great feeling of confidence and satisfaction. I use this while training for a race, playing pickup basketball or concentrating on my golf game, which unfortunately still needs a ton of practice. This previous year I demonstrated how my spirit is an example of spreading the wellness by leading my department in winning our company food drive competition!



I spread the wellness through playing rugby, and I have been on a competitive rugby team for over 10 years. I find it to be a great way to stay in shape all year long, as well as a good stress-reliever! I encourage people of all ages to sign up for a team sport as it is a great way to meet new friends and keep yourself motivated to exercise regularly.



I spread the wellness with my daughter so she can be an educated consumer of healthy food and snack alternatives. I’ve struggled with weight my entire life and I want to give her a better nutritional foundation than I had while growing up.



I spread the wellness by dancing to live music all day with a crowd of people and discovering all of the great healthy/vegetarian food now available at festivals and concerts!


Wellness Ambassador Customer Support

I spread the wellness by ensuring my family and friends stay in good health by using healthier options like LuckyVitamin. In addition, I educate our Customer Service Representatives and ensure the staff has all they require to assist our customers on their journey and ensure expectations are exceeded on every interaction. I stay active by playing golf, tennis and softball.



I spread the wellness by motivating my team to deliver the best experience to our customers when they open that LuckyVitamin box. On a personal note, everyone in my household takes Vitamin C and a Multivitamin daily and it makes a huge difference. We also use natural oils as antibiotics and recovery medicines. I encourage my team and peers to explore Lucky products and share the benefits I have experienced with them.



I spread the wellness by teaching my kids healthy eating habits that I hope will translate into adulthood. I’m a big smoothie and juicing advocate and not only make my whole family drink them but try to get other friends and family juicing and making healthy smoothies to help spread the wellness. I also try to share healthy recipes I may find with family and friends. One in particular is my Whole Wheat Spinach Banana muffins. I like to make them for my daughter’s class and send them in for a healthy snack.



I spread the wellness by living an active lifestyle and teaching my son to do the same. When it is time for mommy to work out he is invited to join. Since a very early age he has had kids play weight sets so he can easily imitate his parents in the gym at home. I am very mindful of the food my family eats and try to avoid refined sugars and artificial colors as much as possible. We have a very active household and we love spending time outdoors during the seasons whether its playing or hiking.



I spread the wellness by learning and sharing. Health and wellness has been a passion of mine from an early age. Initially taking the form of competitive sports and fitness, my world of wellness took a turn for the better in June 2005. Compelled by a newfound reverence for the power of food, I quickly unearthed a love for eating clean, and acquired a thirst to learn everything I could about nutrition and health. I became a board certified holistic health coach and help spread the wellness for others on their journey.



I spread the wellness through music. I have played in a touring band for many years and love seeing the way music brings people together and helps to express our deepest feelings. Also, my faith and my family are both central to who I am and provide a clear sense of purpose in my life.



I spread the wellness by staying committed to my fitness and empowering my husband to do the same. Every Saturday and Sunday our family of 4 heads to our local YMCA where my husband and I get our workouts in and our girls get to run around with friends at the Y’s babysitting. Getting the whole family involved makes it fun and easy to keep up with our wellness routine. Our girls are young now, 2 years old, but we are committed to making healthy choices for them from an early age. Wheat bread instead of white, healthy organic snacks and veggies with every lunch and dinner are practices we’ve started and stuck to.



I spread the wellness by always being mindful of my mind, body, and spirit. I stay active through yoga and spending time outdoors with my family. I also have a line of handmade cancer awareness jewelry which I donate portions of sales to various cancer research foundations annually.



I spread the wellness by keeping my family healthy. My journey started when my kids were just babies. Unsatisfied with the assortment of conventional baby products found at my local supermarket, I became inspired to seek out healthier alternatives to support their long term wellness. In many ways I feel that my work at LuckyVitamin is a natural continuation of this journey.



I spread the wellness by staying in shape. After being overweight for years, in 2013 I took up running and healthy eating and lost almost 60 pounds! I always try to help friends or acquaintances in similar situations by sharing my story and tips that helped me lead a better, healthier lifestyle. Getting friends involved in fun, physical activities and sharing supplement and nutrition tips.



I spread the wellness by getting up and going. With my Fitbit, I’ve aim to reach 10,000 steps each day and spread the wellness wherever I go!

Our Standards
Our Standards
Breathe easy; you can trust us to do the research so you can spend more time dancing in the kitchen. So kick back and shop with confidence, knowing that LuckyVitamin is committed to connecting you with the best and highest quality natural products available.

Our buyers and in-house health gurus scour the globe for manufacturers and products whose values reflect our own high standards and passion for helping you feel and look your best.

So whether you're looking for cruelty-free skin care products or Non-GMO snacks, let LuckyVitamin be your guide on the path to Happy Wellness.

When considering products to offer we:
  • Carefully review each product we sell with a thorough new item assessment.
  • Provide products that support overall health and wellbeing.
  • Support brands that provide full transparency disclosing all ingredients and work with 3rd party verified testing groups.
  • Only work with brands that follow GMP guidelines where applicable and promote those that are certified.
  • Seek out foods that are organic, 100% natural and free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.
  • Look for skin and beauty products that are paraben, sulfate and toxin free.
  • Aim to source products containing no chemicals, synthetic/artificial dyes, colors or fragrances.
  • Are proud supporters of the NON-GMO Verified Project.
  • Feature brands that are local or made in the USA but also believe in fair trade initiatives and helping to develop better trading conditions in developing countries by promoting sustainability.
  • Commit to bettering the planet through sustainable, recyclable and environmentally friendly products.
  • Promote products that have not been tested on Animals.
  • Do not discriminate and support all types of diets whether vegetarian, vegan, gluten free, raw, kosher, paleo or still undecided.
  • Believe in giving back and supporting local communities and charitable organizations - we partner with vendors who have philanthropic initiatives.
  • Clearly label all ingredients and potential allergens alongside product information.
  • Price our products fairly and competitively and work with our vendors to pass savings onto our customers.
  • Support the Natural Products Association with their mission to ensure consumers have access to information about safe and effective dietary supplements while also preserving the government's interest in protecting the public from unsafe products and false and misleading claims.
Our Culture

A World of Happy Wellness...

To make our customers happy & healthy,
we must make sure our team is happy & healthy first!

Here at LuckyVitamin we practice what we preach. We are all about Spreading The Wellness and encouraging and supporting our team of 'Wellness Ambassadors' to try new things. Whether it's a shot of wheat grass, a gluten free food, a non-toxic personal care item or a yoga and fitness class, we understand that investing in our health makes us feel good and helps us help our customers. Working at LuckyVitamin isn't just about a job, it's about a lifestyle.

A few things we do at work, in addition to work

Join a run club or sign up for a yoga lunch break! Our staff wellness incentives program provides a variety of activities with participation awards when making healthier choices to look good and feel even better.
Green smoothies all around! Team members gather for casual Smoothie Tuesday! A fun and healthy treat we look forward to in the office with new recipes and natural ingredients.

Company sponsored book clubs and movie nights educate our team and lead to thoughtful conversations about important health and environmental topics while snacking on some
Non-GMO treats!
We bring in a variety of guest speakers throughout the year to help our team learn more about products, lifestyle and health that benefits them and improves service to our customers.
Our Philanthropy
Our Philanthropy

LuckyVitamin also understands the importance of giving back. Throughout the year we volunteer at local non-profits, farms and outreach programs within our community. We encourage each of our Wellness Ambassadors to work together and lead new ways to support our mission while taking part in a variety of health promoting events. We encourage our team to support local walks and runs and participate in activities promoting overall physical health and wellbeing.

Some of our past activities we are proud to share

Cradles to Crayons provides children from birth to age 12 living in homeless or low income situations with the essential items they need to thrive at home.
Food Drive with the Family Services of Montgomery County provided some fun internally as we held a contest to see which department could bring in the most! A win-win for everyone!

Coat and Blanket Drive to support Cityteam, a national non-profit organization located in Philadelphia which provides for the needy with their Homeless Shelter.
We encourage our staff to participate in local charity event walks and runs and assist them with raising funds.

As if good health wasn't rewarding enough, all of our team members enjoy extra ambassador discounts on products offered at LuckyVitamin and can earn additional bonus discounts when they participate in company sponsored wellness events.

Spreading The Wellness is in our DNA at LuckyVitamin. We believe work should be fulfilling and enhance one's life, not consume it. From the customers we service, to the vendors we partner with and the people we engage with during our daily interactions - we love to pay it forward and watch it spread.

Certifications, Partnerships & Awards
Certifications, Partnerships & Awards
News & Press

Visit Press Page
Learn About LuckyKids >