Fruit Oil Complex:Fruity Fabulousness
Rich in antioxidants and fatty acids, Fruit Oil Complex is the ultimate fruit indulgence for your skin. Made with Strawberry Seed Oil to nourish and help smooth. Black Currant and Elderberry Seed Oils, both rich in Vitamin C, to help moisturize and soften. And Apricot Kernel Oil to revitalize and soften your lips with a smooth consistency for easy application. Alone these oils are great, but together, they’re a key combo to healthy-looking, happy lips.
Bees. More Than Just a Nuisance?
It turns out bees do a lot more than most people realize-for such small, short-lived creatures, they do a lot of heavy lifting to keep life on Earth in balance. They make 1/3 of the nutritious fruits and vegetables possible, and they function as a buzzing alarm system for the planet's ecosystem. Basically, bees are magical fuzzy little flower-hopping life-bringers. And guess what? Bees are in trouble. But how do you get people to pay attention to the plight of a disappearing bug? You have to get a little wild. (Well, OK, maybe a lot wild.) So join Burt's Bees for an extraordinary look at life inside the hive.
Burt's Bees Mission & Vision
Burt's Bees makes people's lives better every day - naturally. Burt's Bees is an "Earth Friendly, Natural Personal Care Company." Burt's Bees creates natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.
To make certain that all their products meet the highest standards, as well as their dedication to ensuring The Greater Good, Burt's Bees products are carefully crafted using ingredients that are the best nature has to offer: beeswax, botanical and essential oils, herbs, flowers and minerals. These safe, effective ingredients have withstood the test of time.
What They Are - What you see is what you get.
At Burt's Bees, they don't waste their time - or yours - pretending to be something they're not. Burt's Bees prefers putting their energy into making the best natural personal care products out there to help you maximize your well-being. Burt's Bees is proud that over half of their 150+ products are 100% natural! Still, they won't be satisfied until all of their products are 100% natural and they are currently aggressively pursuing this goal through reformulations and testing. Burt's Bees labels every product with a "natural bar." It's their way of helping you clearly identify the high level of natural ingredients used in their products.
Additionally, Burt's Bees uses only natural colors in their products. Some of these include beta-carotene, chlorophyll, titanium dioxide and mica. These natural colors have been proven safe, unlike many artificial colors that have been banned by the FDA over the years. As far as fragrance components go, Burt's Bees uses them only when absolutely necessary, and all of their fragrances are phthalate-free.
Since their products are made from as many natural ingredients as possible, Burt's Bees thinks it makes sense that most of their packaging is created from recycled materials, or is developed with recyclability and re-use in mind, like their easy-to-recycle aluminum containers. Burt's Bees doesn't want to create any additional garbage on the planet, and work hard to reduce, reuse and recycle. For example, before they would launch their world famous lip balm in a plastic tube, it took them years to convince a plastic company to make recycled plastic for us. Now, that very same company is one of the leading manufacturers of recycled plastic.
And by the way, their packages are designed to hold just enough product for you to use up before it expires, so you don't end up throwing out half used tubes and jars. Burt's Bees is full of good ideas, naturally.
What They're Not - Naturally, they're nothing but the good stuff.
There are ingredients that you will never find in any Burt's Bees product. Things like petroleum, which is not a renewable resource and can be toxic. Sodium lauryl sulfate, which is a harsh, aggressive ingredient used in most cleansing products like shampoo. And when was the last time you saw a farmer growing propylene glycol? Rather than loading their products up with harsh chemicals or unnecessary fillers, Burt's Bees offers you only the good stuff. And of course, Burt's Bees will never conduct product or ingredient tests of any kind on animals. A few of their products contain ingredients derived from animals such as beeswax, royal jelly and milk. And for that, Burt's Bees thanks them.
Burt's Bees' Commitment to Natural Products
Burt's Bees promises to stick to The Natural Standard, maintaining the highest ideals and never taking the easy way out. They will never compromise what is best for your experience and well-being, and will always be true to what they define as natural. They are working with others in the industry - organizations and other companies - to join us and adopt The Natural Standard in the interest of The Greater Good.
Burt's Bees believes natural products should be 100% natural.
Burt's Bees products average 99% natural, with half being 100% natural. They will continue to strive for 100% natural on all their products, investigating all ingredients and the latest technologies to create the best products for your greatest well-being and never using any ingredient that has any potential suspected human health risks.
Burt's Bees believes companies should be transparent.
Burt's Bees thinks natural personal care products manufacturers have the responsibility to fully disclose their ingredients and any associated risks so that consumers can make the most informed decisions about the products they use. They list the percent natural on every product label and avoid ingredients with potential risks. What's more, they strive to educate consumers - and the industry - about those potential risks.
Burt's Bees believes all packaging should hold to the highest standard possible of environmental sensitivity.
Burt's Bees uses packaging with the highest levels of Post Consumer Recycled (PCR) materials. Their packaging is designed to be recyclable and have the lowest impact on the environment possible.
Burt's Bees believes in preserving the rights of both humans and animals.
Burt's Bees commits to the highest standards of free trade and working conditions in the sourcing of their products. They also pledge to never test their ingredients or products on animals.
Burt's Bees believes in giving back.
Through The Greater Good Foundation, Burt's Bees commits to pledge at least 10% of all Web Site sale revenues to their selected "well being" partners
Burt's Bees believes in taking care of the people who make their business what it is.
Burt's Bees provides an extremely rich and diverse workplace that focuses on the personal growth, development and wellness of the individual through comprehensive benefits. They set the highest standard in employee health education and benefits, safety, development and mutual code of conduct.
Helping Ensure The Greater Good for All
In short, The Greater Good is the highest ethical choice any of us can make to maximize our overall well-being. That means doing what's best for you, your family and the environment.
At Burt's Bees, ensuring The Greater Good for their consumers, their employees and the world around them is a hard job, but they do it by adhering to a strong set of beliefs that they apply to every choice they make, every day.
Ultimately, The Natural Standard for Personal Care Products aims to clearly define what a "natural" personal care product is and what it is not. The standard encompasses all cosmetic personal care products as defined and regulated by the FDA.
What does it mean?
Simply put, as of May 1, 2008, The Natural Standard for Personal Care Products states that all personal care products labeled or branded "natural" must be made with at least 95% all-natural ingredients and contain only those synthetic ingredients that are specifically allowed under this standard and do not have any suspected human health risks. The standard also requires that companies be transparent, fully disclosing their ingredients accurately and truthfully. They should strive to maximize their use of recyclable and post-consumer recycled content in packaging. And finally, they should avoid animal testing of ingredients or products.
How can you spot truly natural products?
Helping you to clearly understand and identify truly natural products is a key element of The Natural Standard for Personal Care Products. To easily identify those products that meet the standard, the Natural Seal has been developed. You can rest assured that products carrying the Natural Seal truly are natural. Be sure to look for the Natural Seal on Burt's Bees products starting later this year!
Burt's Bees Commitment to the Environment
Taking care of the environment is part of the DNA of Burt's Bees - it's inherently part of how they do business. Since the company began in 1989, Burt's Bees built their business on the foundation of Earth friendly natural personal care. They believe that in order to take from nature, they must protect and provide for nature - it's a cycle that they respect and preserve.
Burt's Bees' ultimate goal is to be the "greenest personal care company on earth." To this end, they have set wide-ranging goals to achieve by 2020. By that time, they want to be carbon free and operating on 100 percent renewable energy. They want none of their waste to be deposited in landfills. Their office and manufacturing facilities will have LEED certification. And, their employees will have ready access to the education, inspiration and motivation they need to make sustainable choices, in their workplace and in their homes.
Burt's Bees must ensure that how their products are made and packaged lives up to the highest standards both for their consumers and the environment. By 2020, all Burt's Bees product formulas will be 100% natural and their product packaging will be 100% PCR/Biodegradable.
When it comes to the planet, Burt's Bees is committed to giving back on a bigger scale. They're involved in initiatives that conserve materials, energy and water nationwide, and even worldwide.
Burt's Bees is committed to engaging in business and manufacturing processes that support their commitment to The Greater Good. That's why they are focused on streamlining their operations to ensure they meet the greenest standards by 2020.
Social Responsibility - Passion for Protecting People
Burt's Bees believes that all people deserve to have the highest quality and standard of living possible. That's why they take their commitment to social responsibility very seriously. Burt's Bees hands-on efforts and financial contributions are making a difference both in their community and around the world.
As with everything else they do, Burt's Bees' goals with regard to social responsibility revolve around well-being. They believe that they must respect and care for all living creatures and be a positive force within their community. They treat their employees with respect. They check and challenge their suppliers to embrace their principles with regard to theirs. And, they remain committed to never testing on animals. They have established The Greater Good Foundation and will continue to support like-minded organizations that are also focused on being a powerful force for nurturing the well-being of others.
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