GoMacro MacroBar Balanced Goodness Granola & Coconut - 2 oz.
A certified gluten free "granola" bar? Bet you didn't think this mythical creation existed. But it does - GoMacro MacroBar Balanced Goodness contains huge chunks of walnuts, dates, raisins and coconut. GoMacro MacroBar Balanced Goodness is low in fat with an ample boost of fiber. One of GoMacro's best sellers, GoMacro MacroBar Balanced Goodness is a great meal replacement bar or energy bar for workouts and outdoor activities. GoMacro MacroBar Balanced Goodness tastes like coconutty, oatmeal-raisin cookie dough. Are you sold yet?
The nut that's shaped like a little brain is good for you too.
GoMacro purchases their walnuts from sunny California. Did you know 99% of the commercial U.S. supply and 3/4 of the world's supply of walnuts comes from California? The whole world! Pretty impressive California.
Walnuts are pretty amazing, too! The Greeks called walnuts karyon, meaning "head," because the shell resembles a human skull and the walnut kernel itself looks like a brain! Walnuts are one of several high nutrient density foods, meaning they have a lot of goodness (think protein, fiber and good fats) packed into that small shell. They're also known for their high antioxidant content. Antioxidants offer protection against the chronic disease and cancer, due to their ability to control free radicals. In fact, a recent study found that walnuts ranked second only to blackberries in terms of antioxidant content.
In China, the walnut is valued for more than just its health benefits. Rotating and playing with walnuts in the palm of your hand is supposed to stimulate blood circulation. Sounds easier than the health club! Once a trinket for the wealthy Chinese, they fell out of favor during the cultural evolution but have now made a comeback with the very rich as a status symbol. Some sell for thousands of dollars. The bigger the better. The best have a reddish shine from years of polishing in the palm, and some are over a hundred years old. Forget that diamond engagement ring and give her a walnut!
Gluten Free Oats
Hungry, frustrated celiacs, meet your new best friend!
GoMacro buys their oats from Gluten Free Oats in Powell, Wyoming. Founded by a family who has 3 generations of people with celiac disease, they are the first company in the U.S. to offer "safe" oats to the celiac community. They understand the importance of avoiding cross-contamination from wheat, rye or barley, and their oats are tested to be below 10 parts per million of gluten.
Their story begins in 1990, when their son, Forrest, was diagnosed with celiac at the age of 2 1/2. His parents didn't let him eat wheat, but he ate the oats they grew in another field and sometimes he became sick. As a freshman in high school, he was doing his Future Farmers of America project, when he realized that oats are contaminated by growing next to fields of wheat. After searching for three months, he found a source of oats he could eat and started to roll and package the oats himself. He marketed these oats to his local celiac support group. These oats were so popular that this small endeavor grew into a family business.
Brown and fuzzy on the outside. White and smooth (oh, and nutritious) on the inside.
The coconut got it's name from sailors aboard Vasco Da Gama's ships during his exploration of India in the late 15th century. The hairy husk and face-like dimples reminded them of spirits, so they called it "coco" meaning head or skull in Portuguese. When the "coco" came to England, the suffix "nut" was added since it tasted like a nut, not a fruit.
Highly nutritious and rich in fiber, vitamins and minerals, the coconut is classified as a functional food because it provides many health benefits beyond its nutritional content. Coconut has also been used in traditional medicine to treat a wide variety of health problems.
One of the most valuable trees on earth, it can live to be 100 years old and every part of the coconut is useful. It produces water, oil and milk, as well as fiber, food, fuel, utensils, musical instruments, and much more. Fiber from the husk is used to make ropes, mats and brushes. The husk and shell can be used for fuel as a source of charcoal. The leaves are used for brooms and baskets. Dried leaves can be burned and the ash harvested for lime. The oil, aside from cooking, can be used for soaps and cosmetics.
And now for something really amazing. Coconut water can be used as a plasma extender. The water from the coconut has traditionally been used when commercial IV solutions of plasma have not been available. This is often used in third world countries, and was used extensively during World War II in the South Pacific where the coconut was readily available. There are also published findings that show coconut water being used in kidney dialysis and dissolving kidney stones. Coconut water is a universal donor; no wonder the coconut tree is known as the "Tree of Life."
Sick of peanut butter? Here's another nut to love.
GoMacro's almond butter comes from California. Although the almond is native to the Middle East it has now become one of California's largest agricultural products. Approximately six thousand growers in the state produce 80% of the world's supply of on of the earliest cultivated foods.
Almonds are even mentioned in the Old Testament of the Bible. Some of the first varieties were found in China and carried by traders down the ancient Silk Road to Greece, Turkey, and the Middle East. Sugared almonds were enjoyed by the ancient Romans. The Japanese enjoy snacking on a mixture of dried sardines and slivered almonds, and in India they are considered a prized "brainfood" for children. So, as you can see, almonds have been around for a long time and are enjoyed in many different ways. Their favorite is simple. Almond butter spread on a whole grain bagel for a really healthy breakfast.
Almond butter is high in calcium, potassium, iron and manganese and is considered an excellent source of vitamin E, magnesium and fiber. It also has more protein and fiber than any other tree nut. So enjoy those almonds, and next time you are heading to a party take some with you. According to superstition, if you eat almonds before taking a drink, you will reduce your chances of intoxication and avoid a hangover.
Sweet shriveled grape morsels. Nature's perfect accidental discovery.
GoMacro buys their raisins from Fresno Raisin Growers Cooperative, a coalition of growers in the San Joaquin Valley. Nearly 3,500 raisin growers in the valley produce almost all of the United States' raisins and 45 percent of the world's crop.
The majority of California raisins are made from Thompson seedless grapes. They are thin-skinned, sweet and very versatile. Many growers have been producing raisins for several generations by laying out bunches of grapes on paper trays and drying them in the sun for up to three weeks. During that time, the intense summer heat caramelizes the natural sugars in the grapes, giving raisins their distinctive color and flavor.
Raisins are full of minerals, phytonutrients, antioxidants and fiber. The potassium and magnesium content helps reduce acidity and remove toxins. They also contain oleanolic acid which provides protection against cavities and tooth decay. The raisins that they use are organic and sun dried, and do not contain any sulfur dioxide, a chemical often used in the drying process.
If you have ever wondered how raisins were discovered, history books note that raisins were sun dried from grapes as early as 1490 B.C. California's first raisin crop was actually an accident of nature. A massive heat wave hit the valley before harvest, and most of the grapes dried on the vine before farmers could pick them. Oh, those happy accidents of nature...what would we do without them?
A Big Picture Company
The pursuit of health is a path of living in balance with ourselves and nature with products that have positive effects on the world.
Their Five Principles
Veg Out: "Eat food. Not too much. Mostly plants."
Living a macro vegan lifestyle.
So what exactly is a macro vegan? It is a phrase that is becoming more common. The following definition is an ongoing project and we welcome all input and suggestions. A true vegan does not eat or use any product that contains animal products or is made by animals. Some people follow this lifestyle as a result of allergies or other medical conditions but the majority are vegans by choice. The abhor the mistreatment and exploitation of animals and refuse to support a system that produces so much suffering.
Macrobiotics, on the other hand, does not forbid the consumption of meat, fish or dairy products. It is a healthy, balanced lifestyle followed by people who are concerned about what they eat. Some may have medical conditions, but the majority of practitioners are vegan. Their practice has taught them what they can and cannot eat in order to create a balance that optimizes vitality and boosts the immune system. As you have probably guessed, a macro vegan combines both philosophies. So here are tips for living a macro vegan lifestyle:
Live Long: "Macrobiotics is the key to a long, healthy life."
What is macrobiotics?
Macrobiotics is about a balanced lifestyle. Of course, what you eat is important, but so is how much, when and how often. It is also about the rest of your life not just the eating part. Yin and Yang are important concepts in macrobiotics. For anything to exist in this world the opposite must also exist. We feel cold only because we know what it feels like to be hot. Everything is always changing. Sometimes we're hot, sometimes we're cold, but always we try to create a balance between the yin and yang characteristics of everything. Balance = Health.
All foods have yin and yang qualities; some are more yin and some are more yang. Macrobiotic foods tend to be in the center making it easier to achieve this balance. If you eat a lot of meat you will create excessive heat in your body (too much yang) and you will crave cold drinks, sweets and ice cream (too much yin). The American diet tends to be too yang or too yin. The only people that should be eating a lot of meat are the Eskimos. They need that heat to balance the extreme cold they live in.
You will hear about acid and alkaline foods and you're probably wondering what that means. It's easy, if you eat something and get heartburn or stomach problems what you've eaten is too acidic. You need more alkaline foods. The golden rule of macrobiotics is pay attention to your body and how you feel. It will let you know what to eat.
Moderation is another important concept. Eat until you are 75% full. The French bestseller "French Women Don't Get Fat" has a lot of great tips. Meal proportions in France are half the size of ours but the length of their meal is twice as long.
Chew your food. Why do you think we have saliva? It promotes the digestion of food in our stomach, gets rid of toxins and enhances the ability to absorb nutrients. Eat local, seasonal foods. Your body is adapted to the climate in which you live. For optimal nutrition your diet should reflect that. Avoid processed foods as much as possible. Think about the dietary practices of traditional cultures. All the way back to biblical cultures, grains and vegetables have been the staff of life. Thomas Jefferson wrote that he used animal food only occasionally and as a "condiment."
Eat organic whenever possible. It is more expensive but you need to avoid pesticides, antibiotics and growth hormones as much as possible. If necessary pick the worst offenders, such as dairy, strawberries, and celery, and make sure those are organic.
So if you incorporate the above advice, you can eat whatever you want and say you're macrobiotic and be well on your way to a long and healthy life. As Michael Pollan aptly stated, "Eat food. Not too much. Mostly plants."
Be Well: "GoMacro is USDA organic, gluten free certified, Non-GMO Project Verified, and kosher certified."
Premium, Natural Ingredients
They want people to stop thinking of food as a short-term fix and start thinking about the bigger picture: long term health and a lifestyle of eating pleasure with products that have positive effects on the world and people around us.
The American Public Health Association (APHA) defines a "sustainable food system" as "one that provides healthy food to meet current food needs, while maintaining healthy ecosystems that can also provide food for generations to come with minimal negative impact to the environment. A sustainable food system also encourages local production and distribution infrastructures and makes nutritious food available, accessible, and affordable to all. Further, it is humane and just, protecting farmers and other workers, consumers, and communities and all living creatures."
That definition says it all. Eating natural food that is closer to the earth and less processed is healthier for the body and soul. That's why they make their food from the grains, nuts, seeds, plants and natural sweeteners used by traditional cultures throughout the world. Their mission is to provide wholesome, healthy snacks. The kind of snacks that you could make at home if you only had the time, with ingredients that are as close to nature as possible. Ingredients that contain vitamins, minerals, fiber and omega-3. Snacks that do not contain any additives, preservatives or chemical ingredients.
They do not use refined sugars or flours. MacroBars are sweetened with natural sweeteners, brown rice syrup and coconut sugar. They use "infant safe" brown rice syrup that has been developed to remove heavy metals with minimal processing. Each lot is tested for arsenic levels in order to ensure levels below 10 parts per billion. The fats in GoMacro food are healthy fats derived from nuts and seeds containing omega 3 fatty acids, minerals and vitamins. Their carbs are complex carbs from whole grains. These are slow-burning carbs that boost energy levels throughout the day. Their protein comes from sprouted brown rice protein, which provides all the essential amino acids and is a great high protein alternative to animal products and soy.
For GoMacro environmental concerns are paramount. They believe our forests and oceans are the most important resources and they choose their ingredients accordingly. They pride themselves on their reputation as a clean company both in the use of healthy, organic ingredients and with responsible and considered sourcing.
Community: "Pay it forward. Give back. Change the world."
The Way They Give Back
Pay it forward is a rather unique method of changing the world. It basically states that you help someone in anyway that you can, you then tell the person to pay the favor forward creating a chain reaction of awesome world changing goodness. Although they don't ask people to pay the favor forward, they have found it more meaningful to give back in lots of small ways. Their hope being that the more people they can give to, the more people who in return will give to others. Here are some of the bigger things they support, but the smaller ones, which they have too many to mention, are the ones that matter most to them.
Tread Lightly: "They want to know where their food comes from and they believe that you do too."
Reducing Their Impact
Their thoughts on sustainability are expressed very well by an old Indian saying, "Let us walk softly on the Earth with all living beings great and small, remembering as we go, that one God kind and wise created all." We all have a responsibility to ensure that our actions do no harm and here's what they are doing.
To reduce their environmental impact, they source local US ingredients whenever possible. They also buy fair trade ingredients produced in a way that promotes development, protects the rights of workers, and protects the environment. They want to be proud of the ingredients they use in their products, so they favor small growers and farms that care for their workers and the environment. Their ingredients are organic and their growers abide by sustainable farming techniques and fair labor conditions. It is their hope that when you purchase their products, you will feel as good as they do about supporting the companies that provide them with high quality, healthy ingredients. They want to know where their food comes from and they believe you do too.
They work hard to reduce waste. Their boxes are made from molded pulp, which is 100% post consumer corrugated waste. 100% biodegradable and compostable, they can be used as seed starters and planted directly in the ground. Their waste wrappers are sent to Terracycle to be recycled and made into shopping bags, backpacks, pencil cases and many other useful items.
Their farm and their production facility are located in a rural area of Southwestern Wisconsin, a mix of woodlands, grasslands, and prairie. They reduce their greenhouse emissions through their prairie restoration. Through extensive root systems, native prairie plants store carbon underground in the soil and remove carbon dioxide from the atmosphere, a process known as carbon sequestration. Prairies also provide us with other benefits. They minimize soil erosion, increase soil fertility and enhance biodiversity, as well as creating wildlife habitats. Some of their property is wooded and the trees also sequester and store carbon. Every year they continue to plant a wide variety of trees.
The GoMacro Story
GoMacro was founded to promote a healthy, sustainable lifestyle. They are a family-owned company that puts their heart and soul into a natural, whole-food based lifestyle. Their story starts with a sprinkle of hope that bakes into a bigger picture for all of us.
Amelia's Childhood: Where it all began
Amelia Kirchoff was brought up on a small farm in England and some of her favorite childhood memories were the times she spent gardening with her mother. They had a breathtaking orchard with a stream where Amelia would look for tadpoles and a beautiful walled garden. They did not have a lot of money so they grew all their own fruit and vegetables. Amelia's father farmed and was also a beekeeper so they had their own honey and they even grew their own Christmas trees. Their lunch in the summer was strawberries with a little sugar and cream and a slice of bread with butter on the side.
Amelia's parents were early entrepreneurs. Whatever they could make or grow, they sold for income. Her mother made the best cheesecake, poppyseed cake and other treats. Every Wednesday and Thursday her father would load up the van and take a two day sales trip to stores throughout England. Little did she know that one day, instead of cheesecake she would be making MacroBars.
Their Farm Their Home
In the spring of 2000 the Kirchoff family purchased their farm in Wisconsin. 120 acres, overgrown with weeds. The weeds were so tall that they didn't even know they had an orchard! They knew it was someplace special and saw its potential, in spite of the overgrown weeds and dilapidated farm. They called it Posilippo, which is Greek for "pause from pain" or "medicine for sore eyes." Posilippio was a place in ancient Italy located on the hills outside of Naples. Famous for its views, Plato and many other famous philosophers would go there to contemplate. They worked hard, renovating the barn, restoring the orchard and planting a big vegetable garden. Today, Posilippo has become their family's favorite place to get together, relax and enjoy the beautiful views.
When Amelia was diagnosed with breast cancer in 2003, her daughter Jola immediately called an aunt who had been diagnosed with stage 4 lymphoma five years prior and been given less than twelve months to live. she had researched alternative treatments and converted to the macrobiotic diet. Today she is healthy and cancer free.
Amelia weighed her options and decided to do the same. After a lumpectomy and brachytherapy, she turned down five years of tamoxifen drug treatment and embraced the macrobiotic way of life. She eliminated eggs, dairy, refined sugars and flours, hydrogenated oils, processed foods, additives, artificial coloring and preservatives and animals products.
Posilippo became her haven, her "pause from pain." She was in the perfect place for converting to a macrobiotic diet; a diet in which all fruits and vegetables should be homegrown and eaten in season. As Amelia's health improved, so did her appetite and she craved the sweets she used to eat. She immediately started to experiment with natural sweeteners and the grains and fruits grown on the farm to create macrobiotic desserts. Her daughter, Jola, who was a teacher in Chicago at the time, introduced some of the desserts to a local health food store in Chicago. Sherwyn's became their first customer and they officially converted their barn into a commercial kitchen. They have since moved to a larger facility in Viola, Wisconsin but they still maintain the original kitchen in which they started GoMacro and their farm still hosts numerous GoMacro events.
Amelia's daughter Jola has been championing the benefits of a macrobiotic diet ever since she was diagnosed with cancer in 2003. One of Jola's main concerns has always been a healthy lifestyle for her family. Macrobiotics has been a blessing because it has given both of them the ability to understand the importance of a good diet, organic ingredients and unprocessed food. On a daily basis Jola utilizes macrobiotic principles to plan meals and to incorporate vegetables and grains into every meal. Her favorite trick is to grind up sea vegetables and add them to almost everything she makes.
In addition to feeding her tiny brood, Jola runs GoMacro leading their sales and marketing program. And, although she doesn't live near the farm, she makes a point to visit a couple times a year so her four children can enjoy its beauty and appreciate how organic food is nurtured and grown. They take an active part in meal planning and picking the fruits and vegetables they want to eat prior to each meal. Jola always believed that the most successful way to nutritious family meals is by involving children in every aspect of the process - growing, harvesting, meal planning, and preparing. They have seen from a very young age how real food is grown and how organic ingredients can be minimally processed, packaged and shipped to grocery shelves all over the world! No wonder they have already developed an entrepreneurial spirit! Their dream is to have the kids continuing GoMacro's legacy long after they're gone.
The Big Picture
At GoMacro their mission is to manufacture wholesome, healthy snacks, because they believe that food and food quality impact health, happiness and well being for all. They want people to stop thinking of food as a short-term fix and start thinking about the bigger picture: long term health and a lifestyle of eating pleasure with products that have positive effects on the world and people around us.
For them, environmental concerns are paramount. They believe their forests and oceans are our most important resources and they choose their ingredients accordingly. They source ingredients from growers that abide by fair and safe standards for both workers and the environment. They also encourage and support local production and distribution infrastructures, sourcing U.S. made ingredients as much as possible.
All their products are made with the best quality ingredients containing vitamins, minerals, fiber and omega-3. By ensuring that these ingredients are also Non-GMO Project Verified and USDA organic, they maintain the biodiversity of ecosystems throughout the world while simultaneously providing nutritious food. Without the use of additives or preservatives, everything is made to order, all part of a healthy, macrobiotic lifestyle.
|GoMacro - MacroBar Balanced Goodness Granola & Coconut - 2 oz.|
Other Ingredients: Organic Brown Rice Syrup, Organic Gluten Free Rolled Oats, Organic Raisins, Organic Almond Butter, Organic Walnuts, Organic Unsweetened Coconut, Organic Dates, Organic Puffed Brown Rice.|
Manufactured in a facility that processes peanuts and other nuts. May contain pit or nutshell fragments.
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We are a family-owned company that puts our heart and soul into a natural, whole-food based lifestyle. Our story starts with a sprinkle of hope that bakes into a bigger picture for all of us.
At GoMacro our mission is to manufacture wholesome, healthy snacks, because we believe that food and food quality impact health, happiness and well being for all. We want people to stop thinking of food as a short-term fix and start thinking about the bigger picture: long term health and a lifestyle of eating pleasure with products that have positive effects on the world and people around us.
For us, environmental concerns are paramount. We believe our forests and oceans are our most important resources and we choose our ingredients accordingly. We source ingredients from growers that abide by fair and safe standards for both workers and the environment. We also encourage and support local production and distribution infrastructures, sourcing U.S. made ingredients as much as possible.
All our products are made with the best quality ingredients containing vitamins, minerals, fiber and omega-3. By ensuring that these ingredients are also Non-GMO Project Verified and USDA organic, we maintain the biodiversity of ecosystems throughout the world while simultaneously providing nutritious food. Without the use of additives or preservatives, everything is made to order, all part of a healthy, macrobiotic lifestyle.