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Aveeno Active Naturals Eczema Therapy Moisturizing Cream - 5 oz. (140 g)
Developed with leading dermatologists, Aveeno's Active Naturals Eczema Therapy Moisturizing Cream is a breakthrough cream that helps relieve irritated skin and intensely moisturizes to help strengthen the skin's natural barrier function. Active Naturals Eczema Therapy Moisturizing Cream also helps prevent the recurrence of extra dry skin. Active Naturals Eczema Therapy Moisturizing Cream is enriched with ceramides, essential lipids naturally found within the skin, which play a key role in enhancing and restoring the skin's protective function.
Eczema and Atopic Dermatitis
Eczema (also called atopic dermatitis) is a condition where the skin is itchy and dry and can often be inflamed. In more severe cases, or during what are known as "flares", the skin may be cracked and bleeding. Over time, the skin can become thickened, or leathery, due to chronic scratching.
If the condition presents in early infancy, the cheeks are often the spot to be affected. The inside of the elbows and back of the knees are often the affected sites in older children. At different stages of life, and with different individuals, other sites may be affected, such as the wrists, knees, body trunk and groin. Eczema, or atopic dermatitis, is a bilateral condition meaning that if a site is affected on one side of the body, the same site on the other side of the body is generally also affected. For example, left wrist and right wrist, left and right knee, etc. And, eczema may be aggravated by contact with irritants, such as wool, synthetic fabrics, harsh or drying cleansers, detergents, pollen, or even sweat.
There is no absolute known cause for eczema, or atopic dermatitis, but there is a genetic component to the condition. It often runs in families with a 60% chance of a child having eczema if one parent has eczema. If both parents have eczema, there is an 80% chance that the child will have eczema, too. Individuals with eczema are often allergy prone. It is also common for individuals with eczema to also have asthma, allergic rhinitis, or both. In fact, 80% of children with eczema will develop some sort of allergic rhinitis or Asthma. Knowing what triggers your eczema can help you prevent skin problems and avoid flares.
Most importantly, though, a skin management regimen of proper skin care is essential. Remember that eczema is a condition having very itchy, very dry and even inflamed skin, so extra care is essential. Soap is usually too drying and irritating and most people find that a gentle, non-drying body wash is a more comfortable choice. Natural colloidal oatmeal is a recommended ingredient for soothing itchy, dry, rashy skin. In fact, it has long been recommended by doctors and was even used by ancient healers in Egypt for just this kind of soothing care.
What are Aveeno Active Naturals?
Simply put, ACTIVE NATURALS are ingredients derived from nature and uniquely formulated by AVEENO to optimize skin's health and beauty. AVEENO has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO. Recommended by dermatologists for 60 years.
AVEENO is the leader in ACTIVE NATURALS technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.
Active Ingredients: Colloidal oatmeal 1% (skin protectant)
Inactive Ingredients: Water, Glycerin, Distearyldimonium Chloride, Panthenol, Petrolatum, Isopropyl Palmitate, Cetyl Alcohol, Dimethicone, Avena Sativa (Oat) Kernel Oil, Steareth-20, Benzalkonium Chloride, Ceramide NP, Avena Sativa (Oat) Kernel Extract, Sodium Chloride
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The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.
Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.